How an Interactive Marketing Agency Can Help
Every company needs solid marketing. It’s how potential customers find out about your business. But it’s also how they become excited about it and even motivated to buy Marketing Agentur . Decades ago, there was only one type of company when you needed help running ads. Now, however, one of the best choices you can make is considering interactive marketing agencies. Want to know why? Keep reading.
An Interactive Marketing Agency vs. the Traditional Kind
You may be wondering what the difference is between an interactive marketing agency and the traditional type you’re probably more familiar with. Both share many things in common and, actually, most of the traditional versions have some kind of interactive facet to them nowadays, if they’re smart.
The main difference is that interactive agencies tend to put their focus solely on the Internet. This is especially true of social media. Traditional ad agencies usually focus on print, radio and television ads for marketing purposes. Interactive agencies also support a number of other methods like:
• RSS feeds
• Email marketing
• Online videos
They rarely, if ever, cross over into traditional channels.
While some traditional firms have evolved into interactive ones, many interactive firms actually started as web design companies. Over time, they simply kept adding services to their line because traditional firms didn’t know how to handle them. A lot of traditional firms even outsourced their customers’ needs to web design companies that eventually became interactive agencies.
The cool thing about an interactive marketing agency that started as a web design firm is that they have a unique understanding of how the Internet works. Many of these agencies are specialists in search engine marketing (SEM) and search engine optimization (SEO). Even today, their traditional rivals may still be catching up in a lot of these ar